Teaching Media Literacy through: Consumerism

Name: Teaching Media Literacy through: Consumerism
SKU: 51093
Price: 44.95 NZD
Availability: InStock
Author: Dale Sutherland
ISBN: 9781776555833

By
Dale Sutherland

Teaching Media Literacy through Contemporary Issues examines the media as the servant to the king of the modern world, consumerism. In view of the research that indicates young people are particularly influenced by messages promoting a consumer culture, it aims to help students understand how media messages are used to influence our decisions. Beginning with a historical overview, it explores how consumer culture and advertising techniques have developed over time. It then continues with the spotlight on contemporary issues: the influence of advertising on human emotions as a way of encouraging us to accumulate possessions; anti-consumerist arguments and their effectiveness; and the relationship between social media and e-commerce as profit-making enterprises. For each topic, students apply what they have learnt to their own media project.

Ages: 13-15 | Pages: 68 | Code: 51093 | ISBN: 9781776555833

Series: Teaching Media Literacy through Contemporary Issues

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Dale Sutherland

Dale Sutherland has been a media studies and English teacher. She has a background in film and media, along with a passion for contemporary issues facing young people today. Now living in New Zealand’s Far North, she researches and writes full time.

Introduction	4
Online resources	5
Before you begin ...	6
What is media literacy?	6
Why are we exploring media?	6
Who are consumers?	6
What is consumerism?	7
Section 1: A step back in time	8
For teachers	8
Information file: A timely overview	17
Information file: Advertising – the early years	21
Information file: Hard sell, soft sell	23
Targeting women	28
Information file: The motor car	30
Information file: The Roaring Twenties	33
Information file: Our life on television	37
Rounding off: Your choice of media project	39
Section 2: Why do we keep buying stuff?	40
For teachers	40
Information file: What do we need?	43
Information file: How are we influenced by media messages?	47
Making appealing advertisements with Aristotle's rhetorical triangle	51
Information file: A closer look at branding	52
Rounding off: Your advertising story	54
Section 3: Why should we not buy stuff?	55
For teachers	55
Views of anti-consumerism – on film	57
Views of anti-consumerism – on websites	59
Rounding off: Anti-consumerist website	60
Section 4: The tech revolution	61
For teachers	61
Information file: Social media – the ultimate data collection tool	63
A closer look at e-commerce	65
Rounding off: Case study presentation	66
Drawing it all together: Extension activities	67