Web Wise Writing

Name: Web Wise Writing
SKU: 51014
Price: 44.95 NZD
Availability: InStock
Author: Laura Williamson
ISBN: 9781776553938

How to communicate well in an online world

By
Laura Williamson

Web Wise Writing takes students through the process of writing for a variety of important digital platforms, including blogs and websites. They will learn about web-specific writing concepts like scannability, front-loading and keywords, and get web savvy by mastering search engine optimisation and following appropriate netiquette.

Ages: 12-15 | Pages: 56 | Code: 51014 | ISBN: 9781776553938

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Laura Williamson

Laura Williamson is a Canadian teacher and freelance writer who is currently based in New Zealand. She teaches English and history at the secondary school level, and initiated the media studies programme at Mount Aspiring College in Wanaka, New Zealand. Over the past 15 years, her articles, columns and reviews have appeared in newspapers, magazines and websites based in New Zealand, Australia, the United Kingdom, Canada and the United States.

Contents
Introduction	4
Features of this book	4
Section 1: Welcome to the web	5
The online eye: how we read on screen	5
Where the web came from	6
Section 2: Writing for websites	10
Rule 1: Front-load your writing	12
Rule 2: Keep it short	16
Rule 3: Use plain language	20
Rule 4: Use your headings (and subheadings)	21
Section 3: Be a blogger	23
The origins of blogging	23
The conventions of blogging	24
Starting a blog post	25
Make a plan	27
Section 4: Making sense of SEO	32
The story of search engines	32
Using keywords	34
Spelling matters	37
Section 5: On commenting	39
Comments versus letters to the editor	39
The netiquette of commenting	42
Section 6: Exploring email	45
The first emails	45
Email etiquette	46
Use the right tone	47
Social emails	51
Beyond email	51
Glossary	52